Resident Travel Sentiment Survey results
Prince Rupert, June 24th, 2020 – The Prince Rupert and District Chamber of Commerce, Tourism Prince Rupert, and the City of Prince Rupert’s Economic Development Office, through their ongoing partnership in the Small Business Recovery Task Force, are pleased to unveil the results of the Resident Travel Sentiment Survey, which ran from June 12th – June 19th, 2020, and collected over 500 responses from Prince Rupert residents.
Tourism Prince Rupert is currently building a recovery marketing campaign for the summer of 2020, aimed at bringing increased revenue to local tourism-reliant businesses by welcoming visitors to Prince Rupert from within BC. This strategy will closely follow the recommendations and travel restrictions outlined in BC’s Restart Plan, Phase 3 of which allows intra-provincial travel within BC.
Prince Rupert residents have a reputation for being welcoming and friendly to our adventurous visitors, and many local businesses rely on tourism for their bottom line. This survey will help Tourism Prince Rupert and the Small Business Recovery Task Force understand how residents feel about welcoming visitors back so we can build a recovery strategy that will help support our local tourism-reliant businesses through this difficult time, while remaining sensitive to local concerns.
“The tourism sector has been severely affected by the COVID-19 pandemic. Tourism Prince Rupert is committed to supporting our local tourism economy through our recovery marketing strategy for this summer. However, now more than ever, it’s important for us to understand how local residents feel about visitors to our community. This survey will be an incredibly useful tool as we continue to plan for tourism recovery in a way that is both supportive and sensitive to residents’ concerns.”
“The Travel Sentiment survey will assist our Small Business Recovery Task Force to have a better understanding of our community’s stance on visitors coming into Prince Rupert. The Prince Rupert & District Chamber of Commerce understands that our local tourism businesses and organizations have been greatly affected by the COVID-19 pandemic and we are focused on providing strategies to help support our local tourism sector. This survey is a necessary step to take in order to implement further marketing and tourism specific strategies as we move into Phase 3 of BC’s Restart Plan.”
“With data collected from this survey, the Small Business Recovery Task Force will be able to plan for and mitigate some of the business impacts caused by this pandemic. This will allow the Task Force to further support the local business community and continue helping with local recovery efforts.”
To review the complete survey results in detail, please download the report at the link below.
To learn more about the work of the Small Business Task Force, please visit the following link:
To bring any concerns or ideas to the Small Business Recovery Task Force, please see the relevant contact information for each organization below.
Executive Director, Tourism Prince Rupert
Executive Director, Prince Rupert and District Chamber of Commerce
Manager of Transportation and Economic Development, City of Prince Rupert