marketing campaigns

Tourism Prince Rupert is responsible for marketing Prince Rupert as a world-class tourism destination. We promote Prince Rupert all year-round through our website, social media, visitor guide, and email list. We also launch new campaigns to increase awareness & visitor rates every year.

see for yourself [2020]

Building off the awareness and engagement created through our 2018 and 2019 campaigns, ‘See for Yourself’ was all about converting social media engagement into real-life trip planning. There is more in Prince Rupert than can be seen in just one day, or just one social media post. This campaign brought wildlife, drinks & dining, boutiques, and R&R to travellers by teasing them with limited-time offers, peek-a-boo style content that gradually revealed the subject of the photos, and messaging targeted specifically at the people most likely to take action: Those who had expressed interest in the past, or who are within driving distance of Rupert.

This campaign was about painting a picture for travellers to let them know that if they’re not here in person, they’re missing out. By partnering with 21 local businesses to offer exclusive deals and promotions, we highlighted all the different ways a Prince Rupert trip can be planned out, and all there is to do in our unique community.

visit northwest bc [2020]

Partnering with Tourism Smithers, Kermodei Tourism, Tourism Kitimat, and Nisga’a Tourism, with support from the Regional District of Kitimat-Stikine, we have recently launched a new regional marketing campaign that will run through the fall of 2020. The Visit Northwest BC Regional Marketing Campaign includes new videos that were developed from existing b-roll & new footage throughout the summer of 2020, highlighting the main tourism & outdoor adventure offerings of each community, tying them together with scenes of the drive between each community down Highway 16 along the spectacular Skeena River.

The videos promote the driving circuit between Smithers, Terrace, Kitimat, Nass Valley, and Prince Rupert. We are currently running sponsored ads that link back to our shared website. A new landing page has been developed for the Visit Northwest BC website, titled ‘Special Deals’ on which each community has the opportunity to list exclusive deals & promotions, options, including accommodation, outdoor adventure, and local business deals & discounts. Sponsored social media advertising is now linked back to the new landing page, where interested regional travellers can contact the individual tourism organization in each community to access the exclusive deals & promotions.

Learn more at visitnorthwestbc.ca.

For Your Eyes Only [2019]

Prince Rupert is best experienced in person. Photos, videos, and secondhand accounts are amazing, but they can’t possibly do justice to the natural beauty and connection experienced when travellers see it with their own eyes. In Prince Rupert, the locals really have it best.

Building off the incredible awareness built with our 2018 “Nothing to See Here” campaign, “For Your Eyes Only” continued to share Prince Rupert’s unique experiences and aimed to capture intent to travel by creating an opportunity for visitors to personally tailor their own dream holiday. Our “For Your Eyes Only” messaging had fun with the idea that there are both hidden gems and big spectacles that need to be seen in real life to be truly appreciated, building off 2018’s “Nothing to See Here” messaging.

nothing to see here [2018]

Prince Rupert locals know how special our coastal community is. But there’s a prevailing notion elsewhere in BC that there isn’t much to the Northwest. With “Nothing to See Here,” we flipped this idea on its head, taking stunning local Prince Rupert imagery and poking fun at the fact that some people might think that there’s “not a whole lot up there” when they think of Northern BC.

The campaign used social media and social media advertising to drive awareness and get people interested in all that Prince Rupert has to offer.

bc ferries vacations [annual]

Every year, Tourism Prince Rupert markets vacation packages with BC Ferries Vacations. These packages are very popular & sell out every year! 

Packages generally include:

  • Five to Seven nights’ hotel accommodation
  • One way on BC Ferries from Metro Vancouver to Vancouver Island, and from Port Hardy to Prince Rupert (sailing reservation included on Inside Passage route) for two adults and one car
  • Grizzly bear tour (Mid-May to late July) in Prince Rupert.
  • Whale-watching tour (late July to late September) in Prince Rupert.

bc ale trail [annual]

Every year, Tourism Prince Rupert participates in the BC Ale Trail to promote Wheelhouse Brewing.

ABOUT THE BC ALE TRAIL

The BC Ale Trail showcases an array of world-class breweries waiting to be discovered amid British Columbia’s spectacular wilderness and scenery, along with a wide range of outdoor activities and urban experiences. Arrive thirsty, leave inspired.

British Columbia’s brewers are innovators. They have been since John Mitchell and Frank Appleton built the Horseshoe Bay Brewery—Canada’s first microbrewery—back in 1982. They are creative entrepreneurs, innovative business owners, who have nurtured their industry with desire and determination to be the best at what they do. And they’ve succeeded. More than 150 breweries dot the super, natural landscape of BC with new operations opening at an unprecedented rate.

Adding to that, BC brewers win about one-third of all annual Canadian Brewing Awards despite the province having less than 20% of the country’s breweries and less than 15% of the national population.

other annual marketing programs

Every year, Tourism Prince Rupert drives or collaborates on a number of other regional and provincial marketing programs to help showcase Prince Rupert’s incredible tourism offerings.

These programs include:

  • Annual Prince Rupert Visitor Guide & Pad Map
  • Northern BC Golf Tour
  • Fishing BC Annual Marketing
  • Highway 16 Circle Tour Marketing (in collaboration with Tourism Prince George and other Highway 16 DMOs)
  • Big Coast TV Great Bear Project