about tourism prince rupert

Tourism Prince Rupert is an independent not-for-profit society whose purpose is to promote Prince Rupert as a world-class destination for leisure travel, outdoor adventure, and coastal community amenities. Tourism Prince Rupert also aims to grow Prince Rupert’s tourism sector by creating new opportunities for tourism-related business & investing in Prince Rupert’s existing tourism infrastructure. 

a gateway to endless adventure

Prince Rupert already has all the components of a dream travel destination. We have access to pristine & unique wilderness, a beautiful natural setting, excellent dining experiences showcasing local foods, funky retail stores, and best of all, genuine & welcoming locals.

Tourism Prince Rupert’s job is to spread the word about everything our community has to offer, and help support even more growth & development in the tourism sector.


Our Mission

Our mission at Tourism Prince Rupert is to successfully market Prince Rupert externally to strengthen economic viability for our members and the community. By collaborating with community and external stakeholders, we aim to lead tourism marketing, destination, and product development initiatives.

corporate objectives



Prince Rupert has a lot going for it. Every year, we develop & launch new marketing campaigns focused on attracting visitors to Prince Rupert from across the globe.

destination development

Prince Rupert is already a fantastic tourist detination. We aim to build local capacity to grow our tourism sector for long-term sustainability.



Our role is to represent Prince Rupert’s tourism sector. We work closely with regional and provincial partners to ensure the voices of Prince Rupert tourism stakeholders are heard.



By checking frequently with our local tourism partners & businesses, we aim to include many different perspectives in order to support our local tourism sector effectively.  

our value proposition

At Tourism Prince Rupert, we believe that our community has a unique value proposition to the rest of the world. We aim to promote the following key attributes in everything we do.


of our people & cultures | tourism product offerings | adventures | natural biodiversity | port cargoes


on the ocean | at the end/start of Highway 16 | Alaska ferry gateway | Haida Gwaii & Vancouver Island ferry access | Asia-Pacific trade route | cruise port of call


with the natural environment | people | yourself